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Id say its Evoke because bringing a conscious mind means bad things from your past or other things you don't want to recall too. but yea I would go with that one
Answer: Evoke
The word "evoke" means to call up, produce or summon something. The sentence claims that because the genre of Poe's stories is horror, the stories produce a scary feeling when read aloud. This feeling is perfect for Halloween, which makes them really popular around this time.