Companies must periodically audit their brands'________, which might turn up brands that need more support, brands that need to be dropped, or brands that must be rebranded or repositioned because of changing customer preferences or new competitors.

Companies must periodically audit their brands' strengths and weaknesses, which might turn up brands that need more support, brands that need to be dropped, or brands that must be rebranded or repositioned because of changing customer preferences or new competitors.

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Companies must periodically audit their​ brands'________, which might turn up brands that need more​ support, brands that need to be​ dropped, or brands that must be rebranded or repositioned because of changing customer preferences or new competitors.

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Companies must periodically audit their brands'________, which might turn up brands that need more support, brands that need to be dropped, or brands that must be rebranded or repositioned because of changing customer preferences or new competitors.