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Judy knows it is important to approach business buyers at the right time, which is often during the first stage of their buying process. she stays in touch with her customers, hoping to find out when they are going through

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Judy knows it is important to approach business buyers at the right time, which is often during the first stage of their buying process. she stays in touch with her customers, hoping to find out when they are going through NEED RECOGNITION.

Both the Business to Business and the Business to Consumer buying processes begin with need recognition.

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