Since the app is in the introductory stage of the product life cycle and the adverting provides consumers in-depth information about its benefits. this is an example of pioneering advertising.
The advertising campaign to introduce a completely new product category is known as pioneer advertising. Pioneer advertising aims to educate consumers on the nature of the product, its availability, and its potential uses.
Instead of marketing a single product in a mature market, pioneering advertising refers to the debut campaign of a new product category.
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