the williams co. has launched a new app that will enable a user to turn on lights in a home with motion sensors. the williams co. app enables users to turn on the lights in the garage when it is dark outside. the app is in the introductory stage of the product life cycle and the adverting provides consumers in-depth information about its benefits. this is an example of .

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Since the app is in the introductory stage of the product life cycle and the adverting provides consumers in-depth information about its benefits. this is an example of pioneering advertising.

What is meant by pioneer advertising?

The advertising campaign to introduce a completely new product category is known as pioneer advertising. Pioneer advertising aims to educate consumers on the nature of the product, its availability, and its potential uses.

Instead of marketing a single product in a mature market, pioneering advertising refers to the debut campaign of a new product category.

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