According to Festinger and Carlsmith, the participants experienced cognitive dissonance between the opposing cognitions of telling someone that a specific task is exciting while, in fact, they considered it fairly dull and tedious.
For lying, some participants were given $1, while others were paid $20. Festinger accurately anticipated, based on dissonance theory, that respondents who were paid $1 for lying subsequently rated the activities as more fun than those who were given $20.
Unlike the $20 participants, the $1 participants had little extrinsic justification to tell the falsehood. As a result, utilizing an internal rationale was the best strategy for the $1 participants to lessen their dissonance. They couldn't undo the fact that they lied.
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