In the IMC communication process, the receiver is the person who reads, hears or sees and processes the message being communicated. The correct answer would be option C.
The process of harmonizing a brand's messaging so that it is consistent across all channels that the brand utilizes to reach its target audience is known as integrated marketing communications (IMC). It is a tactical strategy that directs communication across all marketing platforms. For many businesses, concentrating on several marketing channels at once is essential. To make this multichannel marketing effective in reaching marketing goals, a strategic approach is needed. IMC is used in this situation.
The recipient or entity for whom the information is meant, participates actively in communication. Receivers are typically the customers who read, hear or see the marketer's message and decode it. They could also be members of the target market or audience.
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