Consumer ability to effectively cope with stressful situations relates to the concept of consumer emotional intelligence.
Consumers make emotional decisions on a regular basis. A new area of study is the influence and impact of emotion on the purchasing process. To take into account the role of emotions in the purchasing process, marketers must abandon the conventional marketing strategies based on the cognitive abilities of the consumer. It also includes a summary of a baseline study on consumer behaviour and emotional intelligence. The review of the literature on consumer behaviour and emotional intelligence is presented.
In addition to facilitating our capacity for resilience, motivation, empathy, reasoning, stress management, communication, and our ability to read and navigate a variety of social situations and conflicts, emotional intelligence (EI) forms the intersection at which cognition and emotion meet.
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Complete question is:
Consumer ability to effectively cope with stressful situations relates to the concept of group of answer choices
a. message filtering
b. emotional intelligence
c. rage reduction
d. anger management
e. Consumer support
