They test product prototypes with target customers and identify the most effective marketing mix for the new product.
The group of initiatives, or strategies, that a company uses to market its name or products collectively is known as the marketing mix. The four Ps make up a conventional marketing mix: pricing, product, promotion, and place.
Helps in figuring out what advantages your product or service may offer clients. helps develop a successful product offering. helps in the creation, organization, and execution of effective marketing activities. helps businesses use their advantages and cut unnecessary costs.
To know more about Marketing Mix visit:
https://brainly.com/question/14591993
#SPJ4
