The stage of the product development life cycle is the hiking boot in maturity stage.
During this phase, "This brand is the best!" is the main message used in marketing and promotion. Additionally, when pricing gets more competitive, it must be changed to fit the differentiation strategy. The marketer frequently needs to focus heavily on distribution during the growth period.
Stage of the market's emergence. Consider the stage of product launch as the market introduction. A substantial marketing investment is necessary for this PLC phase. The product's advantages are not yet known by the market.
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