what two policies do marketing managers typically choose between when deciding how to price their goods? (check all that apply.)

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30-11-2022
Business

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what two policies do marketing managers typically choose between when deciding how to price their goods? (check all that apply.)

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Tutorconsortium324 Tutorconsortium324 · Answer 1 · 2022-12-03T03:23:04+01:00

The two pricing policies considered when setting a price are one-price policy and flexible-price policy.

What role do pricing policies play?

Pricing rules help businesses maintain profitability by allowing them to sell various products differently. Your company may value having a well-defined pricing policy so that it may make price adjustments rapidly and capitalise on the strengths of its products in one or more areas. Pricing has five basic goals: I achieving a target return on investment (ii) price stability (iii) gaining market share (iv) preventing competition and (v) increasing profits! Prior to selecting the price of the product, pricing targets should be clearly stated. A pricing structure can communicate the value of a product to customers. If your pricing structure is competitive, you are signaling to customers that purchasing your product is a good value.

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