Respuesta :
Today, the key question is not whether to expand internationally, but rather how to adapt the idea of global marketing to each company and make it effective.
A worldwide marketing strategy is what?
A global marketing strategy (GMS), which aims to coordinate a company's marketing initiatives throughout these markets, includes a number of different regions of the world. A GMS should be applicable in at least a few countries, while it need not be in all of them.
Using the globalization method, why is customization crucial?
Even though a "one size fits all" standardized approach to global marketing may be effective, local clients may not find it appealing. Contrarily, by addressing specific needs, personalization can significantly improve the consumer experience and engagement.
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