Respuesta :
Based on global marketing strategy, McDonald using Make minor adaptation strategy.
Global marketing entails organizing, creating, distributing, and advertising a company's goods or services on the international market.
Selling products and services overseas is only one aspect of global marketing. It is the method of envisioning and then communicating a finished good or service on a worldwide scale. The organization seeks to interact with the global marketing scene.
A specific skill, global marketing. If marketing experts perform their duties effectively, they can propel their business to the next level.
There are numerous possible approaches. The target market for the company will determine which one to use. A fast food restaurant's menu, for instance, will vary depending on where it is located—for instance, in Europe, Asia, Africa, etc.
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