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Critics of advertising would respond that it is a modern form of stereotyping
The advertising industry is rife with prejudices of all kinds, from socioeconomic classes to assumptions about gender and ethnicity. Commercials have particularly strong gender roles. By offering a product or service coupled with a notion that makes that object appealing, advertising frequently changes societal perceptions and establishes norms.
Stereotypes are frequently employed in advertisements simply because the business behind them is aware that they produce results. In other instances, stereotypes are employed for legal purposes or to make advertisements that are unoffensive and impartial. In recent years, commercials have begun to feature an increasing number of women, older people, and members of racial and ethnic minorities. Advertising is seen by its detractors to be a contemporary example of stereotyping.
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