Respuesta :
Late entrants who come into the saturated market at maturity must try to take a share of an already saturated market. they attempt to do this by investing heavily in promotion.
This product has a good reputation in the saturated market and customers are known for its quality and results. Competition is usually fierce as the market introduces new products and technologies, and changes customer preferences. During the growth stage, the popularity and name recognition of the product increases.
Companies can still choose to invest heavily in advertising when their products face stiff competition. During the growth stage sales, profits, and market share should increase rapidly. Your strategy should aim to maximize these opportunities. In the maturity stage, price competition becomes more intense the distribution channel range widens, and the focus is on competitive prices.
Learn more about saturated market here:-https://brainly.com/question/903466
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