Two activities included in the approach stage of the personal selling process are:
- Gathering info about potential customers.
- Deciding on the best method for an initial meeting.
What is the approach stage?
- The 'approach' is the next phase in the personal selling process.
- The salesperson's initial interaction with the prospective customer is referred to as the approach.
- During this stage, the salesperson makes "small talk" to get to know the potential buyer.
- You will build your initial personal connection with your prospect or prospects during the approach stage of the selling process.
- This phase is interacting with the potential buyer or client by personalizing your meeting or otherwise creating rapport.
- The following activities are included in the approach stage of the personal selling process:
- Obtaining information about future customers.
- Choosing the finest strategy for a first meeting.
Therefore, two activities included in the approach stage of the personal selling process are:
- Gathering info about potential customers.
- Deciding on the best method for an initial meeting.
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