When running for office, a political candidate is most likely to benefit from the media agenda-setting role, only when he exceeds the expectations of the media. A similar instance happened with Joe Biden, when he got more and more media coverage because of his excellent performance in South Carolina, in the elections of 2020.
Media coverage comes as one of the most important part for any event, let alone the elections. During elections, if you have the media support, you are bound to garner more and more attention, turning the table in the candidate's favor. Media holds in itself the power to influence how events are interpreted, in the eyes of the public.
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