What is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision?

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28-07-2022
Social Studies

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What is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision?

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AnnuG AnnuG · Answer 1 · 2022-08-08T19:45:23+02:00

Information Search is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision.

In this entire process of consumer decision-making, problem recognition comes as the first step. Here the problem has to be first understood in order to deal with it and ultimately come to a suitable conclusion. This stage usually occurs when a consumer finds any difference between his desired state of affairs and the current state.

In case, the state of affairs are suitable to the needs of the consumer, or very close to an ideal one, we do not require any problem recognition step.

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