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Relationships are most likely to deteriorate quickly if customers believe that they have not been treated ethically.

Why is relationship between buyer and seller are important?

As both sides learn more about each other's businesses and how they operate, one major advantage of collaborative buyer-seller interactions is the potential for enhanced efficiency.

What is the most important factor between buyer and seller interaction?

According to the research, maintaining relationships is comparatively the most crucial element in creating a trusting relationship between the buyer and the vendor. The findings of this study offer some direction for businesses looking to build long-term, close relationships with their customers.

Learn more about relationship between buyer and seller: https://brainly.com/question/14525833

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