Francisco operates a swim business and has primarily marketed in paper. Francisco has now chosen to cut his advertising budget in half and concentrate on promotional strategies that will result in an instant boost in sales. He makes use of direct marketing.
Direct marketing is defined as a kind of advertising that is aimed at a single person or business firm in bidding to create new business, better the chart of a company or merchandise, or make a sale.
Direct marketing includes methods such as direct mail, telemarketing, and email marketing.
Therefore, the Francisco is using the direct marketing approach by the use of print media.
Learn more about the direct marketing, refer to:
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