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Suppose you are conducting market research for your favorite soda brand. Sales have been lagging for two quarters, and you are determined to find out why. You decide to host an in-person focus group to gain customer insights into your brand’s current product offerings. You are also interested in obtaining feedback on a new product that your brand plans to launch in the next six months. Determine the makeup of your focus group. Who should be invited to the focus group, and why? What types of information would you want to obtain? Identify possible questions to present to the focus group.

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anthougo

1. The makeup of the in-person focus group to gain customer insights into the brand's current product offerings includes the following groups and they must be invited to the focus group:

  1. Major customers (entities and individuals)
  2. Sales Representatives
  3. Sales Managers
  4. Marketing Managers
  5. Brand Ambassadors.

2. The reason for inviting this group of persons is to get first-hand information about customer insights necessary to improve the product offerings.

3. The type of information that would be obtained from this focus group is primary data, including qualitative and quantitative.

4. Some possible questions to present to the focus group include:

  1. Are our current product offerings adequate and satisfactory?
  2. Are your demands being met with the current offerings?
  3. How can improvements be initiated?
  4. What improvements can be made to exceed customer expectations?

What is an in-person focus group?

An in-person focus group is a brainstorming exercise aimed at:

  • Exploring a variety of different issues
  • Testing solutions
  • Exploring the group's perspective
  • Receiving feedback on product concept
  • Reviewing business or personal viewpoints
  • Generating new ideas and solutions.

Thus, deciding to host an in-person focus group helps in gaining customer insights.

Learn more about in-person focus groups at https://brainly.com/question/628507 and https://brainly.com/question/13890188

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