Answer: Business Level Strategy
Explanation:
Business level strategies are taken to improve the company's position in the market in relation to the goods and services that it offers.
It therefore includes how to seek a competitive advantage that would help the company be able to derive and as well give more value to its customers so that it may become more profitable.
Annie's management targeting a particular niche of people is to ensure that they can derive and give value to them such that the company is more profitable.
