Advertisers often refer to CPM (Cost per thousand people reached) when quoting advertising rates. If a website
promises to reach 23,000 people for $1,540, what is the CPM? (Round to the nearest dollar.)
a) $67
b) $108
c) $150
d) $185
There are 23 thousand clicks, so as it pays per thousand you need to divide $1 540 by 23, which results in 66.9.... reacurring which when rounded is (a) for $67.
