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Phoenix Automated Retail Services specializes in DVD rentals via automated retail kiosks. If consumers want a particular DVD, they can rent it from Phoenix instead of searching for it in various production studios. Phoenix therefore provides _____ for both consumers and the production studios.​ a. ​contact efficiency b. ​reciprocity c. ​synergy d. ​forward integration

Respuesta :

Answer: Contact efficiency.

Explanation:

Phoenix automated retail provides contact efficiency for their customers as they help reduce the stages the consumers pass through before they can hire their products. Contact efficiency is a method of eliminating unnecessary stages in the supply chain between the consumer and the product they seek to purchase.

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