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Allied Cosmos, a cosmetics company, decides to expand its operations to lower-income areas in developing countries. It starts to sell shampoos in smaller packages and caters to the needs of people in lower-income areas. In this scenario, Allied Cosmos is involved in _____.

A. contract
B. promotion adaptation
C. marketing standardization
D. product adaptation

Respuesta :

pristina

Answer:

D. product adaptation is the correct answer.

Explanation:

Product adaption is a method of doing modification or making a change in the existing products so that it meets requirements and suitable for the clients in the market.

Product adaption is required because of the following reasons:

  • To make the product attractive to different clients by making a change in the product such as changing the packet size, price and brand.
  • Product adaptation strategy is useful particularly to the companies who send their product to another country because it assures that products must match the regulatory needs.

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