The correct answer is letter B
The language of the strategy needs to be clear, universal, direct and objective because it needs to communicate something important and be able to strongly mobilize the energy of all people.
A strategic structure is, at the same time, a set of results and actions. The results are “unpredictable”: there is no evidence today about their achievement, their achievement is not guaranteed within a given period. Now, the result is different from the action.
