You are the leader of a marketing strategy for a new brand of high-end sunglasses. Currently, you are in the control process of your marketing plan. What step would you avoid during this time?
(1 point)
• measuring a product’s actual performance
• comparing a product’s actual performance to the marketing objectives
• writing new marketing objectives based on a product’s actual performance
• making adjustments to marketing objectives based on a product’s actual performance

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Answer:

You are the leader of a marketing strategy for a new brand of high-end sunglasses. Currently, you are in the control process of your marketing plan. What step would you avoid during this time?

writing new marketing objectives based on a product’s actual performance

Explanation:

One need to avoid writing new marketing objectives based on a product’s actual performance especially at control process in order not to alter the entire process which is under control. It is expedient of the leader in the marketing strategy to correlate the original ideas with what is on the field in order to make adjustment.

The step that I am going to avoid during this time would be to writing new marketing objectives based on a product’s actual performance.

What is meant by marketing objectives.

This is the term that is used to refer to the goal of the marketing. It reflects all the plans that the leader has and what the plan is intended to achieve.

As the leader it is not right to make objectives based on the actual performance.

Read more on  marketing objectives

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