Answer:
The correct answer is letter "B": users.
Explanation:
We can identify seven (7) roles members of a company can play in the organizational purchasing process: initiators, users, buyers, influencers, deciders, approvers, and gatekeepers. The users are the characters who are likely to benefit directly from the purchase since the products bought will be provided to them. Sometimes they play the role of the initiators requesting what is necessary.
