Answer:
Mass Media Advertising
Explanation:
Marketing communication refers to means of marketing the products such as advertising, sales promotion etc. It refers to how the product attributes are conveyed to the prospective customers.
Marketing communicators are the ones who undertake and decide upon marketing communication methods.
Mass media advertising means reaching out to wide masses by means of print media, visual and audio marketing through television, audio marketing through radio.
Mass media advertising involves heavy expenditure and thus before opting for it, the marketing communicators should weigh in or consider other marketing communication modes as well.
