Answer:
Adrienne decides to add new sales representatives and increase advertising in her existing market for her current line of security systems. Adrienne is pursuing a market penetration growth strategy.
Explanation:
The main objective of having a business for most people is to make profits. In order to make profits, one major aspect of the business that has to be taken seriously is the market. Research has shown that there is direct correlation between the profits and the market share that a business has. In other words, the bigger the market share, the bigger the profits. There are different strategies that can be utilized to ensure that your company grows and expands due to sales. One of these strategies is outlined below;
Market penetration:
This is involves all the strategies put in place to ensure that the volume of sales of a product increases significantly. It is usually measure by the amount of product sales compared to the total target market. An example is Adrienne who sells security systems, by adding new sales representatives, she is trying to increase the volume of sales in her existing market so that she gains a large volume in that particular market.
