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With an ethnocentric approach, a company applies the morality used in its ________. A. host nation B. industry C. general society D. home country

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olatunbosunadeoke

Answer: The correct answer is home country

Explanation:

An ethnocentric approach is driven by a tendency to believe that one's own culture, tradition or way of life is normal and superior to all others anywhere in the world.

Thus, the company regardless of its location would apply the morality (core values and beliefs) used in its HOME COUNTRY

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