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The Guardian Express, a community newspaper, has identified a potential new customer segment for its product. What next step should it take to validate that the new market is large enough to pay for the targeted marketing campaign and grow its circulation and revenues?

a)conduct market research
b)identify the unique products it’s selling
c)figure out its customer segmentation

Respuesta :

Answer:

Option "A" is the correct answer to the following statement.

Conduct Market Research .

Explanation:

The aim of doing consumer research is to arm yourself with the knowledge you need to make intelligent strategic decisions regarding companies, creativity, development and  commodity, size, position , and promotion. Brand-Improve the good or service depending on what the clients want rather than need.

  • To serve the needs of current customers and how they have selected our company over rivals, we use analysis.
  • Take business choices about your product well educated, and establish effective methods.

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