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Workathome Inc. offers to help people establish and manage their own online businesses, a service for which it charges a fee. Out of several possible market segments, the firm has chosen to target people with a limited understanding of the Internet and poor financial literacy. This is an example of using

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The correct answer is; potentially unethical segmenting.

Further Explanation:

Unethical segmenting is when a company tries to take advantage of a person or business who may not understand the rules, contracts, or even the language. They can be deceiving people who make very little money by offering them huge dividends if they chose that company to manage their online business. In the end, this can make the online business owner lose money and possibly lose their business while still owing the company that charged them to much and didn't give enough for the business to succeed.

Some common demographic segmentation that can lead to unethical segmenting are;

  • income
  • age
  • gender
  • ethnic background

Learn more about market segments at https://brainly.com/question/14024869

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