Natural Essences, a company that manufactures hair products, offers "dollar-off coupons" to adult women to get them to try its shampoos and conditioners. This is an example of:

A. sales promotion.
B. publicity.
C. personal selling.
D. diversification.
E. product development.

Sales promotion refers to those promotion activities that stimulate interest, trial, or purchase by final customers or others in the channel. This can involve use of coupons, point-of-purchase materials, samples, signs, contests, events, catalogs, novelties, and circulars.

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Natural Essences, a company that manufactures hair products, offers "dollar-off coupons" to adult women to get them to try its shampoos and conditioners. This is an example of: A. sales promotion. B. publicity. C. personal selling. D. diversification. E. product development.

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Natural Essences, a company that manufactures hair products, offers "dollar-off coupons" to adult women to get them to try its shampoos and conditioners. This is an example of:

A. sales promotion.
B. publicity.
C. personal selling.
D. diversification.
E. product development.