Answer:
Consistent.
Explanation:
When building a successful brand, it is very important for any company to provide an equally satisfying experience to its customers. The customers while buying a product from any specific brand of their choice, always have a preconceived notion about how the product that they are going to buy will be. Thus, maintaining consistency in the quality, and the experience of the customers is very important for any successful brand to maintain its position in the market.
