When choosing where to eat lunch, Veronica's major service criterion is speed: being seated promptly and served her meal quickly. For Veronica, __________ is the most important of the five service quality dimensions.
a) assurance
b) reliability
c) tangibles
d) responsiveness

Responsiveness is the dimension of quality of service that is most important to Veronica because she is a customer whose primary service need is speed.

To achieve this dimension of quality of service, the company must implement strategies that help optimize the speed with which its service is delivered to the customer. To assess responsiveness, the company needs to obtain data on how long it provides customer response, and then align your prospect's needs with their response time.

When choosing where to eat lunch, Veronica's major service criterion is speed: being seated promptly and served her meal quickly. For Veronica, __________ is the most important of the five service quality dimensions. a) assurance b) reliability c) tangibles d) responsiveness

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When choosing where to eat lunch, Veronica's major service criterion is speed: being seated promptly and served her meal quickly. For Veronica, __________ is the most important of the five service quality dimensions.
a) assurance
b) reliability
c) tangibles
d) responsiveness