Spokes Bikes has 18 different bicycle models that can be created in over 2 million combinations. Each combination is designed to fit the needs of a specific customer. Therefore, the customer chooses the model, size, color, and design they want.An analysis of this company's operation would indicate that it uses: A. lean manufacturing.B. flexible production.C. mass customization.D. continuous production

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Answer:

Correct option is (C)

Explanation:

Mass customization refers to manufacturing products suited for individual needs and preferences at the same time producing huge amount of products at low cost offering value to customers.

Customers are allowed to make modifications as per their requirements in the basic model offered by the organization. So customer is free to pick the color, design and model of their choice.

Spokes bikes is therefore using mass customization.

From the passage, an analysis of the company's operation would indicate: Mass Customization.

What is Mass Customization?

Mass customization refers to the huge amount of products suited for individual needs and preferences at the same time and at a low cost offering value of a product to the customers.

In this type of production, customers are allowed to make changes to the product according to their requirements. The customers are given the freedom to choose the color, shape or design and model of their choice.

Learn more about Mass Customization here:

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