Which of the following statements is true of direct marketing? Direct marketers can target only large groups of customers whose demographic features have not been determined. Online direct marketing results in higher cost-per-contact for the company when compared to traditional mass marketing strategies. Direct marketing is immediate, interactive, and gives consumers a lot of control in making purchases. For buyers, direct marketing is an inconvenient and lengthy process. Direct marketers offer a limited selection of products and services to customers.

Direct marketing generally consists of creating direct connections or links with potential consumers in order to cultivate as long-lasting business relationships as possible. Achieve a closeness of constant loyalty with them.

Sellers or direct sales consultants often communicate with customers interactively, that is, one by one. With the help of detailed databases, they adapt their offers and marketing communications to the needs of narrowly defined segments or even individual buyers.

The first sellers or direct sales consultants (such as catalog sales companies, direct mail and telemarketers), collected customer names and sold items mainly by mail and telephone. Today, direct marketing has undergone an impressive transformation driven by rapid advances in database technologies and new marketing media, especially the internet.