A family owns a tractor sales and supply store. Over the past decade sales of large tractors and implements have decreased as many of the old farms in the community have sold and been subdivided into smaller residential hobby farms. Given the facts provided, which action would be most likely to increase the sustainability of the business?
1) Expand the product line to include smaller tractors and equipment suitable for residential hobby farms.
2) Increase advertising and marketing efforts to reach potential customers in the residential hobby farm market.
3) Offer discounts and promotions to attract customers from the old farms who may still need tractor supplies.
4) Close the store and pursue a different business venture.