You have just been appointed the Brands Manager for an SME based in Ghana. (Please select an existing SME of your choice). Making reasonable assumptions develop a 3-Year Marketing Plan which will help the SME to be competitive and gain market share. Your Marketing Plan should be guided by the following format:

1.2 External Environmental

Analysis Market Analysis

Competitor Analysis Customer

Analysis Macro Environmental Analysis

1.3 SWOT Analysis

2.0 Marketing Objectives (Provide Justification)

3.0 Marketing Strategy (Provide Justification)