A local department store in India (examples of department stores include Big Bazar, Easyday, etc.) is trying to embrace the power of marketing research tools to improve its customer engagement and increase its profitability.
Critically analyse the business context and the marketing tools you have and propose what you recommend the company to do to utilise your suggested research tools. Your recommendation has to be rooted in the particular industry; it cannot be some general ideas without taking the industry features into consideration.
You also develop a clear plan for marketing research process. It is important to include all steps of research process and clearly mention about all the critical elements such as sampling process, data collection process and tools and data analysis etc. (Maximum word limit = 1000 words)