The following information is used for questions 18, 19, 20, 21 and 22: You come up with what you think is a great idea for a new advertising campaign for your company. Your boss is worried that the ads will cost a lot of money and she wants to be 99% confident that the ads increase sales before rolling the new ads out nationwide. You run the ads in a typical city and take a random sample to see if people who saw the ad are more likely to buy the product. When you reported the results to your boss, you made a Type I error. 18. Explain in words the statistical meaning of this type of error.